Representatives for Genius, the Big Ten and the Big 12 declined to comment about their specific negotiations.įor now, the data companies have been collecting the information for free by dispatching “data scouts” who buy tickets to college football and basketball games across the country and build their own data feeds through phone calls and custom mobile software. Current price tags pale in comparison to the $50 million-a-year numbers that were once bandied about, according to sources, and have maybe even come down further than the $20 million-a-year number in the Big Ten/Genius term sheet. But the history of the last few years suggests that the financial opportunity-whether today or tomorrow-has steadily diminished. A few small conferences already have gambling data deals, and the Big 12, sources say, could finalize something in the coming weeks. Other leagues are operating under a different expectation. “If it’s an opportunity today, it’ll be an opportunity tomorrow.” “This is about getting it right … protecting the integrity of what we’re doing, and making sure that we put the kids, coaches and everybody else in position not to make mistakes,” current Big Ten commissioner Tony Petitti said in an interview.

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